The role of CRO in a firm is complex and varied in responsibility. This presents challenges when looking for solutions to issues in their day to day duties. Challenges such as overseeing progress of client prospecting, tracking progress of opportunities being negotiated, as well as monitoring changes to existing customer agreements. CONVENDIA was conceived with the vision of making this complex and laborious task as easy and autonomous as possible. Here are just some ways in which CONVENDIA helps:

• ‘What-ifs’ and various scenarios can be modelled to see their long-term effects
• Reduction of subjectivity by allowing decisions and forecasts to be backed up
• Progress is monitored in real time, simplifying communication between departments

CONVENDIA creates an easy way for every part of the Sales and process to monitor and review potential or ongoing projects, then model ‘what-if’ scenarios based on the real-time data. CROs often have to deal with communicating progress of sales teams with the CEO, CFO, COO and the board, a process that we believe is an inefficient use of time. CONVENDIA enables all parties to have a real-time view of each sales team or team member, whilst also facilitating the scrutiny of forecasted revenue as a whole. CONVENDIA can do this by leveraging these features:

• Analysis is fact based, reliable and automated.  Less guessing, less fudging.
• Higher accuracy/reliability in projections makes cash and funding more obtainable
• It saves time (the one thing you cannot buy more of).

CONVENDIA establishes transparency in an organisation by giving sales teams, CXOs and Board members the ability to speak a ‘common language’ and track a business’s revenue potential, cash flow and current projects in real time, removing financial fog and improving communication. A CRO with the tools to create this synergy between all levels in a firm, can work more efficiently, accurately and effectively.